Globalization doesn’t mean homogenization of deep-rooted cultural aspects and having a global presence means being properly present at the local level. The ways of communications can’t be standardized without adaptation for the local markets and without considering the cultural aspects and underlying values of a society. What works well in one country may not work in another, and the use of a wrong word, expression or image can be disastrous for your brand’s reputation and can harm your corporate image. If you want to avoid blunders, it’s critical that you carry out a cultural evaluation of your materials before they’re launched.
Cultural analysis of brands, products and services names, taglines and advertising campaigns (ads, slogans, etc.), including text and image elements.
This service is for businesses targeting the Portuguese market.
Porto — Portugal