Transcreation

Don't get lost in translation! Some texts, namely in advertising and marketing, often lose their original meaning when they are translated, and may acquire undesirable connotations and be ineffective or even offensive in certain markets. The transcreation process recreates the original text in the target language while retaining the meaning of the original. Transcreation goes beyond translation: Its purpose is to capture the emotional and creative intent of the original concept and text, taking into account the cultural nuances of the target language and culture.

Putting your cross-cultural communication into the hands of a professional located in the local target market is an effective way to ensure that your business is truly global!

This service is provided from English, French and Spanish into Portuguese for businesses targeting the Portuguese market.

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E-mail: globalizeyou@yahoo.com
Porto — Portugal

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